The True Brilliance of a Diamond is eExposed by in it's Cut!
Cut is not the shape, but a diamonds proportions, symmetry and polish. Cut is the most important aspect of a diamonds brilliance and fire. Diamonds must be cut to proper proportions to maximize light going in and coming out of the top (or Table) of the diamond. Diamonds which are cut too deep or shallow, or have very thick girdles will not reflect light properly. Well cut diamonds sell at a premium while poor cut diamonds sell at "discount" prices.
Diamond Cut Standards WELL CUT DIAMONDSPROMOTIONAL DIAMONDS IDEAL ←EXCELLENT ←VERY GOOD ιGOOD→ COMMERCIAL→ FAIR→ MINUTE→ POOR
We do NOT sell any diamond with less than a "VERY GOOD" Cut Rating.