EXPERT CRAFTSMANSHIP Your Jewelry Should Last a Lifetime!
STRUCTURE AND ENGINEERING is one of the most overlooked aspects of Custom, Fine or Commercial Jewelry. All aspects of design are important in jewelry making to produce a product that is both beautiful and long-lasting→Quality Gemstones, Metal Purity and Expert Engineering. Most commercial jewelry is manufactured to provide the biggest "Look" for the lowest price...therefore gemstones are of lower quality, metal alloys are inferior and the product is constructed as thin and light as possible to meet a certain price point. We believe that jewelry should be made to last a lifetime. So we construct each piece of jewelry with patient care, quality gemstones, premium metals and durable construction. Were so confident in our product that we provide FREE maintenance for life! Below are some of our minimum standards and tolerances for ring making.
RING STRUCTURE STANDARDS
Proper Ring Proportion & Alignment
Mirror Finished Metal
Comfort-Fit Inside Ring
1.00 mm Minimum Wall Thickness
1.75 mm Minimum Shank Thickness
Proper Alignment of Gemstones
1.00 mm Minimum Prong Thickness
1.00 mm Minimum Gallery Wall Thickness
Proper Height Proportion of Gemstones
Premium Solder & Laser Weld Seams
No Porosity, Pits or Streaks
No Stress Cracks
Custom Designed Jewelry should not only be well crafted, look great and last a lifetime, but also meet all of your expectations. Below is a real life example of what to watch out for when having a custom piece of jewelry made by any jeweler. Don't be fooled by the size, glamour or reputation of a jewelry store. What makes a great jewelry store is not the hype, but the Craftsmanship and Service.
To protect the innocent, we shall name our client - "Sandy" and the Other Jeweler - "Personal Jeweler"
Sandy wanted to have her existing wedding ring repaired. She went to a large local and reputable independent jewelry store in the Indianapolis' jewelry district (86th/82nd and Keystone/Clearwater area) to have some loose diamonds tightened. The store, Personal Jewelers, told her the ring was beyond repair and needed to be Re-Made. Sandy agreed (First Mistake - always get a second opinion!). To make a long and frustrating story short, Personal Jewelers never got the ring re-made correctly...not even close! Upon expressing her unhappiness to a friend, Sandy was referred to us. We met with Sandy and offered to Re-Make her ring to her exact specifications. We would not charge her a dime unless it was done right the first time. Below is a synopsis of the Problem with the Other Jewelers' Ring and the Solution...Our Finished Ring.
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THE PROBLEM: Inexperienced jewelers attempting in vain to please a knowledgeable jewelry buyer. A→ "A" Framed profile instead of a "Cathedral" profile B→ Center diamond is too high for it's size C→ Uncomfortable corners resulting from poor symmetry D→ Euro Shank is too pointed, too thick and spread too far apart E→ Flat inside instead of half-round Comfort-Fit F→ Shank is too thin & bars are uneven creating an uneven look G→ Difficult to distinguish between the yellow ring & white prongs.
JWD Semi-Finished Casting with Clients diamonds & the Other Jewelers' Original Ring
Experienced jewelers combining their knowledge, skill and taste, with a clients original concept to create a comfortable, tasteful and durable jewelry design!
A→ Soft cathedral profile B→ Proper center diamond height proportion C→ Comfort throughout the design D→ Soft and narrow Euro shank E→ Inside Comfort Fit F→ Clean, sleek and even profile (no bars) G→ Platinum prongs for durability and white to yellow contrast
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Sandy paid retail for her "personal jeweler" to replace a perfectly good ring (instead of repair) and to fail 3 times at making a replica of the original! On our first attempt, we gave Sandy a Trade-In Credit for her original gold ring and made the new ring for less than the retail jeweler. Had we made the ring from the begining, with her diamonds, it would have cost $300 less than Personal Jeweler. Sandy is now a satisfied and life-long customer.